Greenwashing: False Claims on Recycling, Environmental Sustainability and Eco Friendly Products
Posted October 26, 2010 – 5:57 pm in: Cape Cod Green Cleaning NewsWatch this video and learn about greenwashing, the true meaning of organic and what Lifecycle Assessment is. Greenwashing is the false claim that companies make by spinning their products as environmentally friendly. According to greenbydesign.com, 98% of the products in the US and Canada have some form of greenwashing. Companies often use words with no clear meanings like “eco-friendly” or overemphasizing one green element, while everything else is not green, to deceive consumers. In most of the cases, companies have no proof at all for their products’ environmental benefits. Even if the product can prove that it is greener than any other substitute in the market, it does not imply that the production procedure is green. For example, a recyclable T-shirt made in a factory pollutes rivers. The other common mistake consumers often make occurs when purchasing organic products. In order to be considered organic, products have to be made of 100% certified organic ingredients; while “made with organic” product only contains 70% of organic ingredients. Greenwashing can be counted as false marketing, and going organic can be tricky sometimes, so watch this video and learn how to be a smart consumer. This video brought to you by Grenk and Nextlife.
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